Helping good
builders grow
great businesses.

Let's face it.
Clients judge your business before they commit to a build.

They meet you through a website, an inquiry, a consultation, an early budget and a proposal, long before the first pour. Most great builders grew up on craft, not systems. The good news: every one of these moments can be designed.

Every sustainable construction business invests wisely in these.

What better looks like, in practice.

Three connected practices, shown through real deliverables. Engage one, or bring them together. Real work is labeled; anything illustrative says so.

01Convert the LeadBeautiful website → thoughtful inquiry → qualified consultationReal · fellowbuilt.com, built by Drew

fellowbuilt.com

What arrives before the first call

Project typeLocationProperty statusSize · SFDesign stageArchitectInvestment bandStart windowLead source

A qualified consultation, not a cold call. About 90 seconds for the owner. Three paths: new home, renovation, or architect.

Consultation booked · screens to supply

A beautiful website that shows the work and invites one clear next step.

A thoughtful inquiry that branches by project type and recaps what it heard.

A qualified consultation with stage, budget and timing already known.

02 · Win the Work

Present with confidence. Earn the commitment.

One project’s journey through real deliverables: a ROM built in Drew’s own estimating system, three customer proposals with their actual figures, and preconstruction as the natural next commitment.

01Understand the project

02Develop the ROM

03Present the opportunity

04Earn the commitment

01 · Understand the projectROM Workbench · The Farm

38

Sheets read

29/37

Documents

8

Missing, named

2

Areas in dispute

The drawing set is read before it is priced: what is measured, what is assumed, and where the drawings disagree with themselves.

02 · Develop the ROMPricing evidence · cost-code detail

$6,541,974±25% · $4,906,481 – $8,177,468

Calibrated · grades 1–4
Fellow’s own actuals, buyouts, quotes and comps

Benchmark · grade 5
Every rate on this run: the library was unreachable, and the estimate says so

03 · Present the opportunity · three customer proposalsPrepared by DrewProduced with ROM Workbench

Genesee Spring · prepared by Drew

$2,580,381 Architectural storytelling first, then one clear number: builder cost $2,283,507, 13% fee and 1.5% insurance, with the cost drivers in plain language.

DiPasquale · prepared by Drew

$1,315,130 – $1,433,492 A cost-benefit decision: move out (~8 months), hybrid (~10, +4%) or stay home (~12, +9%), so the family weighs money against disruption.

The Farm · produced with ROM Workbench

14 live choices A web proposal the owner can operate: seven savings and seven alternates move the $6.54M total, the ±25% range and the weeks on site together.

04 · Earn the commitment Preconstruction, as the natural next step. Every proposal ends in the same place: a preconstruction agreement that turns a promising project into a construction-ready plan. Budget refinement, trade engagement, constructability, long leads, schedule and the transition into the construction agreement.

$15,000

Retainer · Genesee & The Farm

Hourly

Billed against it, open book

A construction-ready planSee the full system in the Fellow case study →

03Run the BusinessAgile for Construction · plan → board → standup → review → retroEmpower the team · build capacity to grow

Clear priorities. Empowered people. Better execution. Practical Agile rhythms adapted for construction teams: a two-week goal, one shared board, a 15-minute daily standup, and a habit of improving every sprint. Asana is the workspace; Buildertrend stays the project record.

Team members know what matters and what they own.

Daily communication surfaces blockers early.

Sprint planning aligns priorities and commitments.

Reviews and retrospectives help the team improve.

Leadership empowers people instead of micromanaging tasks.

Precon Sprint 7 · Day 5Asana-style board · illustrative · fictional team

ListBoardTimelineLinked to the Buildertrend job · no duplicate records

Sprint goalPrepare the project for an informed ROM proposal review.

To Do2

Prepare the homeowner presentationHighSLELDay 9

Develop the preliminary budget (ROM)HighMTDay 8

In Progress2

Resolve outstanding scope assumptionsHighELSLDay 8

Unblock: window quote by Day 6 noonUrgentPSDay 6

Blocked1

Obtain critical trade pricingHighBlocked · window quoteMTPSDay 6

Done2

✓Confirm architectural scopeHighPSDay 3

✓Identify constructability concernsMediumDKDay 5

Illustrative demonstration with a fictional preconstruction team. At standup the estimator raises a missing window quote; it moves to Blocked and the coordinator owns getting it.Open the full demonstration →

01 · Sprint planningAgree the goal and the owners

02 · Sprint boardMake the work visible

03 · Daily standupSurface blockers in minutes

04 · Sprint reviewShow real results

05 · RetrospectiveImprove one thing

Real experience: Drew ran weekly cross-team sprints in Asana at Fellow, with blocked and waiting-on columns and a Friday retro. Custom tools, dashboards and automation remain part of this practice.

Selected experienceEach labeled with the relationship and specific contribution

Fellow Selected · prior experience Drew led preconstruction and estimating for a Denver custom builder, and designed and built its website and contact-to-consultation flow. ROM turnaround went from about two weeks to two days. Read the case study →

Legacy Pie Co. Selected · prior experience Owner’s representation on retail buildouts, from site evaluation and team selection to opening day.

Patriot Pools Current consulting engagement Current engagement across all three practices: sales intake, JobTread systems, handoffs and ROM presentations. Work in progress.